How Using Vehicle Graphics Can Be The Most Productive Marketing Strategy

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How Using Vehicle Graphics Can Be The Most Productive Marketing Strategy

Since the dawn of the money-driven society there has always been the quest to outperform the competition, and centuries ago trading companies’ merchants discovered the benefits of spreading the information about their enterprises by using the written word. Gutenberg’s invention not only introduced the knowledge to the larger masses, but also marked the beginnings of advertising by uncovering a previously unknown business potential, the fast and widespread propagation of business communication.

Businesses of the modern times have had multiple marketing avenues to choose from. In the 20th century, advertising as a business tool has evolved from artistic productions bound to etiquette, to an industrial, non-conformist aggression on the conscious and subconscious, and the purpose has stayed the same: to generate profit. In the last two decades, the marketing spectrum has gone through further evolutionary changes: if prior to the late 90’s businesses in Canada were listing their core competencies and promoting their products and services offered in the Yellow Pages big volumes, nowadays all that information is available at the click of a button, or – more recently – the swipe of a hand-held screen.

Enterprises use vehicles for transportation, and work hard to have more business exposure, so combining the two needs is the obvious solution. All big businesses have started small. For those who are at the beginnings of their entrepreneurial journey, and especially if they are in the high-competition service arena, advertising on a work vehicle is by far the marketing expenditure that generates the best ROI. This type of advertising has everything: it has high visibility, it is mobile, does not incur too many maintenance costs (good care and .. regular washing perhaps?), and it is fairly inexpensive (for basic lettering, logo vinyl graphics, other, more sophisticated projects like full vehicle wraps can pinch the budget sensibly).

Vehicle graphics types are: 1) vinyl cut lettering and decals, 2) printed stickers, 3) partial vehicle wraps, and 4) complete (full) vehicle wraps. Companies need to consider the following before proceeding with getting vehicle graphics:
• Simple vinyl graphics on doors and rear window start at only $300 Canadian dollars.
• The cost for a single month of Google Adwords advertising with a few competitive keywords can cost more than C$300 (i.e. the one-time cost for a lifetime* car decal) *car decals can deteriorate with aging, rough weather, vandalism, accidents, etc.
• The cost for a single edition (i.e. showing only one day, there is hardly anyone who keeps old newspapers after reading) of a decent size ad published in a newspaper can cost more.
• The cost for a single broadcasting of a radio ad can be more.
• As with the TV ads – not even comparing.
• For someone having a larger vehicle, like a delivery truck or even a cube van, cost to do a full sides and back custom printed vinyl graphic advertising can be – however – as high as C$5,000, but considering this is not something done every month, or every year even, many consider it is still the best spend money for advertising.
At this moment, it seems that most companies have embraced the vehicle graphic advertising strategy because of the net benefits. Larger companies have entire fleets decorated with at least their name if not a recognizable design addition to it. It is also true that, like everything else, not all car / truck / van vinyl materials are created equal, with some manufacturers offering new features like air-free technology (also referred to as air egress technology, or bubble-free application feature), which consists of fine channels added on the back of the vinyl (on the glue layer) to allow for the air to escape when applied onto a surface with basic squeegeeing technique. In Calgary, Alberta there are many sign shops offering printing and application of insignia and designs for vehicles. Our company, Calgary Signs & Banners aka CSB, provide complete services: design, manufacturing, and installation of such vehicle graphics as described above. For those who want to get more information, they can find on our website costs and read more about Vehicle Graphic Types.
And who knows what the future will bring: maybe the vehicles of the coming years will have nano technology adapting skins, or intelligent user controlled LED coatings with changing advertisement, replacing the current printed adhesive vinyl films printed applied manually? Peeking into the future of vehicle advertisements would be so exciting!

Why Business Signs Are Important To The Growing Of An Enterprise

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In most cases, your business name and your logo are the first contacts your potential customers have with your business. This makes it paramount to invest in business signs. Since your building is where your business resides, investing in a professional fascia sign or building sign from reputable company which provides turn-key solutions is a wise decision.

Fascia signs help to accurately represent and identify you business.

Fascia signs projects a familiar identity for your customers and potential clients. It indicates what your business does and what you represent as a brand. They allow you to stand out. A properly well thought out, designed and installed sign can help your brand to make a very important lasting first impression. They also play a big role in helping you convert a passerby into a customer.

Company logo signs are the minimum investment one business should do to make their name recognizable.

Logo signage indicates who you are, what your business has to offer and also provides a familiar identity to your clients. Using the latest CAD technology to transform your vector logo into a CNC project, sign manufacturing companies create the shapes that later become the finish product after adding colored faces and illumination where desired . Everything is computer-controlled. This alone helps improve the precision finish of the fascia logo sign. In the design stage, you should be taken through the variety of options and methods available and shown the latest developments in the industry that if put into good use will help you stand out from your competitors.

It’s not easy navigating through the numerous signage options.

You need to consider choosing between the following options, based on the ‘bang for the buck’:

• Vinyl graphics

• Flat-cut lettering

• Frame signs

• Moulded lettering

• Channel Letters

• Illuminated

Every single one of these options can be and you should expect optimal quality. One effect that can help you stand out right now is the floating 3D effect using the built-up lettering. This can make the front of your business office or shop unique and easily distinguished. Add illumination so that colors can glow and wow even in day time and you have people always looking up to your sigh whenever they walk by.
At CSB, we provide detailed information about all types listed above. For example, if you want to find out more about what you can have on your building facade to represent your business, you can read about Building Fascia Signs Types
If your business is located in Calgary and you want to take your signage needs seriously, consider giving us a call. Your success is our success.